In today’s business world, it’s all about finding a balance between traditional advertising such as billboards, tv, radio, mailers/flyers, etc., and digital advertising.
Optimizing your brand is crucial when it comes to marketing your brand in the most efficient way.
Recent surveys show a growing trend to increasingly employ content marketing as a significant component of an overall advertising mix. The effectiveness of content marketing hinges on information that is current, relevant, and of value to the consumer.
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The results of research conducted by the Journal of Marketing investigating advertising trends and the relative effectiveness of traditional vs. digital advertising confirm that traditional advertising continues to move consumers.
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